Image to video animates a still you already have. The subject is taken from the photograph, not redrawn. That is what keeps a listing photo and the clip agreeing about colour. A listing where the still and the video disagree is worse than one with no video.
How to animate the still
- Upload the image in AI image to video. Product photos, portraits and existing AI stills all work. Full-body shots and scenes with depth animate more cleanly than a tight crop.
- Set ratio and duration. 9:16 for Reels, 16:9 for YouTube, 1:1 for feed. A 5-second clip is 30 credits and a 10-second clip is 60 (6 credits per second). A face swap on the clip adds 6 credits. The studio shows the exact cost before you run it.
- Generate and watch once. Check that labels stay readable and that motion does not smear the product. If you need garment-aware framing, use the fashion video generator instead.
Related paths
No still, only a written scene: text to video. A talking presenter: UGC video. Video generation needs a paid credit pack.
Frequently asked questions
Does the product get redrawn?
The subject is taken from your still. That is what keeps colour and label text aligned with the listing photograph. Review the clip anyway. Motion can still smear fine type.
How much does a clip cost?
6 credits per second of finished video. A 5-second clip is 30 credits and a 10-second clip is 60. Applying a face swap to the clip adds 6 credits.
What images work best?
Sharp stills with some depth. Tight crops and busy reflections give the renderer more to invent across the length of the clip.
How is this different from fashion video?
Fashion video takes garment type as an input and frames the shot for that garment. Image to video is the general animator for any still.